Electing Jimmy Carter: The Campaign of 1976
When he ran the first time in 1976, they say it was the first time that media advertising and television played a major role in the campaign.
To recognize those who have tried to serve for whatever reason. Some of these candidates wrote books as they begin or launch their candidacy, others do the memoirs later, and others were already prolific.
He was young, articulate, intelligient, he was from Colorado (It is hard to be humble when you are from Colorado), but he got testy with the media and they watched as he brought himself down. Eight years later the same thing happened, yet that candidate ignored the implications and plowed on ahead. He won.